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About Brendan Aiello

Hi, I’m Brendan Aiello. I was born and raised here on the Peninsula. I have been surrounded by Real Estate my whole life. My family is comprised of Real Estate Brokers (Peter Aiello & Theresa Aiello), Property Managers, Developers, and Contractors. I have always wanted to follow in my family's footsteps and be involved in the local Peninsula Real Estate. I am now a proud second generation Peninsula Realtor ready to serve. Living in a very tech-savvy area of the country has influenced me to become involved with computers from an early age. I'm lucky to have found my own niche in the Real Estate industry that interests me-- the technology & marketing behind Real Estate sales. Whether it is enhancing my ability to communicate or my ability to market my client’s listings - technology enables me to give my clients properties “Maximum Exposure”. Whether you are thinking of buying or selling, please give me a call.


           
Brendan Aiello

Map of The Skyfarm Neighborhood!

Here is a map of the “Skyfarm” Neighborhood that is located in Hillsborough, CA 94010.


View Skyfarm in a larger map

* This is a rough sketch of the area and should be confirmed by a professional.

Brendan Aiello

Monday Real Estate Market Statistics and Graph

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Stats From: September 13th, 2009 6:00AM

City

ACTIVE

High (List Price)

 

Median (List Price)

 

Low (List Price)

             
Belmont

47

$1,550,000

 

$949,500

 

$559,000

Burlingame

69

$3,395,000

 

$1,375,000

 

$514,900

Foster City

21

$1,550,000

 

$1,178,000

 

$849,000

Hillsborough

75

$12,999,000

 

$2,988,000

 

$889,900

Redwood Shores

19

$1,458,000

 

$1,095,000

 

$790,000

San Mateo

120

$2,495,000

 

$892,000

 

$388,888

 

 

         
Total

351

         
             
             
City

PENDING

High (List Price)

 

Median (List Price)

 

Low (List Price)

             
Belmont

25

$1,299,000

 

$775,000

 

$549,000

Burlingame

28

$2,795,000

 

$1,125,000

 

$558,000

Foster City

8

$1,299,000

 

$974,000

 

$798,000

Hillsborough

22

$6,988,000

 

$2,787,500

 

$1,499,000

Redwood Shores

7

$1,299,921

 

$875,000

 

$769,000

San Mateo

115

$2,495,000

 

$599,900

 

$375,000

             
Total

205

         
             
             
City (M.T.D C.O.E.)

SOLD

High (Sales Price)

 

Median (Sales Price)

 

Low (Sales Price)

 

 

         
Belmont

7

$1,110,000

 

$808,000

 

$650,000

Burlingame

8

$2,795,000

 

$1,125,000

 

$558,000

Foster City

5

$1,105,000

 

$940,000

 

$810,000

Hillsborough

4

$3,125,000

 

$2,062,500

 

$1,250,000

Redwood Shores

1

$1,250,000

 

$1,250,000

 

$1,250,000

San Mateo

15

$1,110,000

 

$720,000

 

$400,000

 

 

         
Total

40

         

Pete F. Aiello Real Estate Market Graph

 

Please remember to read our webpage disclaimer, that statistics and all other information on this webpage/blog is deemed reliable, but not independently verified or guaranteed.

Brendan Aiello

Sawyer Camp Trail in San Mateo County

 
Crystal Springs Reservoir in San Mateo, CA
 

Hey Folks,

Recently doctor”s orders required me to start exercising more. Although, I live in a beautiful neighborhood (San Mateo Park) to can walk/run/bike in, I wanted the ability to better track how far I am running, walking and bicycling. I also wanted a change of scenery.

I decided to give Sawyer Camp Trail a try, as I hadn”t been there in over 15 years. For convienence, I start at the entrance in San Mateo on at the top of Cystal Springs Road.

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Brendan Aiello

Labor Day Peninsula Real Estate Stats!

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First off, HAPPY LABOR DAY! These stats are coming from beautiful South Lake Tahoe, CA (stay tuned for Lake Tahoe Weekend Getaway Writeups Coming Soon). Anywho, time for the local real estate market analysis!

The promising trend is the increased number of homes in the pending status continues! In 2006 there were 136, 2007 there were 96, last year at this time 130 and as of this morning there are 212. Now we can speculate a portion of the increase of homes in the pending status to homes being in escrow for a longer period of time primarily due to lender issues, either waiting for a short sale approval for the seller or some new last, minute requirement from the buyer’s lender. But I truly believe that the increase is primarily being driven by improved market conditions, with the greatest amount of multiple offers and overbiding occurring in the price ranges of entry level homes in these communities. Additionally there has been an increase in number of pending sales of the more expensive homes. If this is true, look for reports on the rise of median prices as a result (they will be posted here in our Monday Market Reports, when we can verify that this is true)

Enjoy the stats!

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Brendan Aiello

The Aiello’s Peninsula Real Estate Market Write-Up

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This week’s real estate statistics are interesting! Check out the amazingly positive trend line for the Pending Sales. While a portion of that number is due to longer closes of escrow primarily from Short Sales or new lending delays, I’m feeling that the majority of that increase is merely due to increased demand. Several factors may be influencing this demand, including but not limited to: The upcoming expiration of the $8,000 Federal Tax Credit, Consumers believing that we are at or may be close to the bottom in some price categories, some very good values, there are a lot of cash buyers particularly in the entry level pricing and historically low interest rates.

As I mentioned last week, typically Belmont and Burlingame have approximately the same amount of units in each of the Statuses. While this trend remains consistent in the Pending and Month-To-Date Closed statuses, the Active listings in Burlingame are now nearly double of those in Belmont.

One of the things that my weekly survey helps me with is to get a visual of where the price ranges are of “what’s selling” in each market place. Generally, there is some consistency from city to city, status to status (Pending and Solds) in the price ranges. Look at the difference between those prices and the Listing Prices. The Pendings and Solds give a clearer picture of what price ranges are selling. It’s a good tool for determining the desirability and marketability of a property. Again, take Belmont for example: The median active list price is $949,950. The median pending list price is $799,000. That’s a large difference. So my theory is that if you have a home with an actual value in the $799,000 range, your chances of getting an offer on it relatively quickly are quite good.

Lastly, I wish I could claim credit for these following statements, but it was Avram Goldman, President of Pacific Union, who said this and the simplicity of it is brilliant.
There are two factors that influence a quick sale of a property. The first is Immediate Emotional Appeal (I.E.A.) This is when a property is brought into the market fully prepared to “wow” a buyer. They fall in love with the home emotionally. The second factor is Immediate Value Appeal (I.V.A.). With all of the pricing information available on the internet, buyer’s can walk into a house in a market they are familiar with and know the value the minute they walk into the home. Sometimes buyers know this better than some agents, because the buyer may be focusing on a very finite marketplace, either by location, price, or home configuration and amenities. So here’s what happens: The buyer walks in the home and falls in love with it. If, in their heart, they feel the home is worth $1,000,000 or a little more. The home is priced at $1,150,000. The buyer will think, I love that house, but I’m going to wait until the first price reduction. It they walk into that same home and it’s priced at $950,000 (the lower end of its value price range), they think; “I love that house and it’s a deal. I can’t wait because someone else is going to buy it.” Then there is a higher possibility of getting multiple offers and doing one, or both, of two things: drive the sales price up (usually not to the ultra high levels of our former market) and/or generate an offer with very clean terms.

That’s it for now! But, you can bet that we will touch on the IEA and IVA factors on a seperate blog post in the near future. Enjoy this weeks stats!

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